SEO in Uncertain Times: How it can Help Recovery Efforts

Recorded in June 2020 as part of our Road to Recovery Webinar Series, this session explores how real individuals are searching for travel-related experiences today, how search trend data can help you create fresh content and tactics to optimize your local search listings content to support your marketing recovery efforts.

Although created with the COVID-19 pandemic in mind, the content in this webinar contains practical guidance on conducting your own research, how to use search interest trends, and how to manage Google My Business. We recommend starting at 0:52 and skipping ‘Trendwatch 2020’ which runs from 3:34 until 8:42.

In the webinar, Verb talks about their research on search recovery trends and how to use their form. You can find it here. (Context and instructions on using the document are provided in the recording.)