If you are interested and you meet the selection criteria please respond to this link with your cover letter and CV prior to 4 PM January 10, 2022.
You must be a Canadian citizen or permanent resident to apply for this full-time opportunity.
The initial salary for this position will start at the beginning of the listed salary range with the opportunity to advance up the pay grid in annual increments. An eligibility list may be established.
On November 1, 2021 the BC Public Service announced the COVID-19 Vaccination Policy that defines the conditions and expectations for BC Public Service employees regarding vaccination against COVID-19. Among other possible measures, proof of vaccination will be required. It is a term of acceptance of employment that you agree to comply with all vaccination requirements that apply to the public service. More information can be found here.
Destination BC is a provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing. Destination BC receives approximately $52 million each year, out of a Provincial investment of about $140 million in BC’s tourism ecosystem as a whole. These investments help to improve the visitor experience, support businesses and communities, and strengthen BC’s worldwide reputation as a destination of choice. For more information about Destination BC’s programs and services, please visit http://www.DestinationBC.ca.
We are a team of collaborative, insight-driven, results-focused and courageous marketers. We are recognized globally for our strong, authentic brand, award-winning creative and leading-edge strategy. We work hard, support each other unreservedly, and consider it a privilege to educate travellers about the spectacular province we call home.
Destination BC is committed to ensuring diversity, equity, and inclusion within our organization and in all aspects of our work, and welcome applications from all qualified job seekers. If you are an applicant with a disability, we will ensure workplace accommodations are in place to enable you to do your best work.
A safe and respectful workplace for all employees is s a leading priority for our organization, and as part of this, we are committed to the health and safety of our employees, industry partners, sub-contractors, and community during COVID-19.
For enquires regarding accommodation requirements, or to learn more about our commitment to the health and safety of our employees during COVID-19, please contact [email protected] For more information about Destination BC’s programs and services, please visit http://www.DestinationBC.ca
Indigenous Applicant Advisory Service is available to applicants who self-identify as Indigenous (First Nations, status or non-status, Métis, or Inuit) seeking work or already employed in the BC Public Service. For advice and guidance on applying and/or preparing for an interview for this opportunity, we invite applicants to connect with the Indigenous Applicant Advisor, Amanda, by email: [email protected] or by phone: 778-698-1336.
PURPOSE OF POSITION
Travel Media is a key tool in raising awareness of British Columbia as a preferred travel destination. Working closely with travel media partners, this program area fosters relationships and provides education on BC’s tourism products to companies and media outlets – who are directly influencing consumers through earned media. This team plays a key role in promoting British Columbia through effective brand positioning and execution, acting as a liaison between the tourism industry, federal and provincial government partners, and regional and community destination marketing organizations (RDMOs/CDMOs).
Travel Media is an ongoing, long-term effort of building relationships, and provides relevant information to assist writers and producers creating their stories, resulting in authentic and positive British Columbia experiences, to share with their audience.
Reporting directly to the Manager, Travel Media, the Coordinator, Travel Media Communications organizes Travel Media initiatives to advance our Super, Natural British Columbia Brand in the United States and Canada.
The Coordinator’s role includes working with tourism industry businesses, regional and city DMOs and overseas teams; responding to media inquiries; developing story ideas, maintaining a contact database, industry education, organizing the logistical details of press visits, attending media shows, hosting media and escorting press trips as necessary.
Problem Solving / Judgement is the ability to analyze problems systematically, organize information, identify key factors, identify underlying causes and generate solutions.
Planning, Organizing and Coordinating involves proactively planning, establishing priorities and allocating resources. It is expressed by developing and implementing increasingly complex plans. It also involves monitoring and adjusting work to accomplish goals and deliver to the organizations mandate.
Flexibility is the ability and willingness to adapt to and work effectively within a variety of diverse situations, and with diverse individuals or groups. Flexibility entails understanding and appreciating different and opposing perspectives on an issue, adapting one’s approach as situations change and accepting changes within one’s own job or organization.
Teamwork and Cooperation is the ability to work co-operatively with diverse teams, work groups and across organization to achieve group and organizational goals. It includes the desire and ability to understand and respond effectively to other people from diverse backgrounds and diverse views.
Results Orientation is a concern for surpassing a standard of excellence. The standard may be one’s own past performance (striving for improvement); an objective measure (achievement orientation); challenging goals that one has set; or even improving or surpassing what has already been done (continuous improvement). Thus, a unique accomplishment also indicates Results Orientation.
Service Orientation implies a desire to identify and serve clients, who may include the public, co-workers, other branches / divisions, other ministries / agencies, other government organizations, It means focusing one’s efforts on discovering and meeting the needs of the customer / client
Vice-President, Global Marketing
Director, Strategic Marketing Partnerships
Manager, Travel Media and Partnerships
Coordinator, Travel Media Communications
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