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Invest in Iconics Strategy

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A Strategy to Differentiate BC on the World Stage

The Invest in Iconics Strategy is a long-term strategy to responsibly increase tourism revenue and visitation to British Columbia through dispersion, using Place Branding and Place Making (destination development) to competitively differentiate BC on the world stage. By identifying a small number of globally compelling routes and places, this strategy provides a powerful new way to package and market British Columbia to international visitors and facilitate the development of remarkable in-destination experiences.

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About

Explore more about place branding and the place making process.
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Project Timelines

Learn more about where we are now, engagement to date, and how to get involved.
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FAQs

Explore frequently asked questions about the Invest in Iconics Strategy.
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Be inspired to start planning your BC Vacation.

B.C. and Guangdong work together to open doors for businesses, create good jobs in B.C.

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Online, self-service business listings system for tourism industry.


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