The Explore BC campaigns encourage British Columbia and Alberta residents to travel within BC during the spring and fall shoulder seasons by highlighting unique seasonal experiences that align with key travel motivators.
The campaigns take an integrated approach to content distribution across paid, owned, and earned channels to effectively reach target audiences. For paid media, a combination of traditional and digital media are leveraged to inspire travel planning and help drive leads to tourism business websites.
In 2022 Destination BC ran two seasonal Explore BC campaigns:
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