• Newsletter
  • News & Events
  • Work With Us
  • Our Commitments
  • Contact Us
Destination British Columbia logo
  • Who We Are
    • Overview
    • Provincial Government of BC
    • Board Of Directors
    • Executive Leadership
    • Tourism Marketing Committee
    • Regional, Community & Industry
      Partners
      • Industry Partners
      • Community Partners
      • Indigenous Tourism
    • Vancouver, Coast & Mountains
      • Meet the Team
      • Events
      • Regional Maps
      • Stay Connected
    • Corporate Documents
    • Diversity, Equity, Inclusion, and Accessibility
      • Accessibility
    • The Power of Tourism
  • What We Do
    • Overview
    • BC’s Destination Brand
      • Tools and Image Bank
    • Marketing
      • Consumer Marketing
      • Content Marketing
      • Social Media Marketing
      • Influencer Marketing
      • Travel Trade
      • Travel Media
      • Our Markets
    • Destination Management
      • Destination Development
      • Planning Area Look Up Tool
      • Emergency Preparedness
      • Industry Development
      • Visitor Services
    • Funding Sources
      • Co-op Marketing
      • Municipal & Regional District Tax
        Program (MRDT)
      • Other Funding Sources
  • Learning Centre
    • Overview
    • Experience Development
    • Digital Marketing
    • Social Media Marketing
    • Travel Trade & Travel Media
    • Applying Insights
    • BC's Destination Brand Resources
    • Accessible Tourism
    • Safety & Emergency Preparedness
  • Research & Insights
    • Overview
    • Industry Performance
    • Regional Research
    • Market Research
    • Activity Research
    • Resident Research
    • Research Tools & Methods
  • Invest in Iconics Strategy
    • Overview
    • Timelines and Engagement
    • Place Branding
    • Destination Development
    • Frequently Asked Questions
  • Who We Are
    • Overview
    • Provincial Government of BC
    • Board Of Directors
    • Executive Leadership
    • Tourism Marketing Committee
    • Regional, Community & Industry
      Partners
      • Industry Partners
      • Community Partners
      • Indigenous Tourism
    • Vancouver, Coast & Mountains
      • Meet the Team
      • Events
      • Regional Maps
      • Stay Connected
    • Corporate Documents
    • Diversity, Equity, Inclusion, and Accessibility
      • Accessibility
    • The Power of Tourism
  • What We Do
    • Overview
    • BC’s Destination Brand
      • Tools and Image Bank
    • Marketing
      • Consumer Marketing
      • Content Marketing
      • Social Media Marketing
      • Influencer Marketing
      • Travel Trade
      • Travel Media
      • Our Markets
    • Destination Management
      • Destination Development
      • Planning Area Look Up Tool
      • Emergency Preparedness
      • Industry Development
      • Visitor Services
    • Funding Sources
      • Co-op Marketing
      • Municipal & Regional District Tax
        Program (MRDT)
      • Other Funding Sources
  • Learning Centre
    • Overview
    • Experience Development
    • Digital Marketing
    • Social Media Marketing
    • Travel Trade & Travel Media
    • Applying Insights
    • BC's Destination Brand Resources
    • Accessible Tourism
    • Safety & Emergency Preparedness
  • Research & Insights
    • Overview
    • Industry Performance
    • Regional Research
    • Market Research
    • Activity Research
    • Resident Research
    • Research Tools & Methods
  • Invest in Iconics Strategy
    • Overview
    • Timelines and Engagement
    • Place Branding
    • Destination Development
    • Frequently Asked Questions
  • Newsletter
  • News & Events
  • Work With Us
  • Our Commitments
  • Contact Us

Shared Technology

A skier going down a hill on a sunny day.

Cypress Mountain | Insight Photography

  • Home
  • |
  • What We Do
  • |
  • Marketing
  • |
  • Consumer Marketing
  • |
  • Shared Technology
  • What We Do
    • Overview
    • BC’s Destination Brand
      • Tools and Image Bank
    • Marketing
      • Consumer Marketing
      • Content Marketing
      • Social Media Marketing
      • Influencer Marketing
      • Travel Trade
      • Travel Media
      • Our Markets
    • Destination Management
      • Destination Development
      • Planning Area Look Up Tool
      • Emergency Preparedness
      • Industry Development
      • Visitor Services
    • Funding Sources
      • Co-op Marketing
      • Municipal & Regional District Tax
        Program (MRDT)
      • Other Funding Sources

Shared Technologies Maximize Impact

When we work together as an integrated marketing engine for BC, we all succeed. When we present one common voice to the consumer, aligning under the Super, Natural British Columbia® brand, we maximize our collective impact.

As a Destination BC partner, you may be able to leverage lower licensing costs for the following technologies:

  • Salesforce CRM (Sales Cloud)
  • Salesforce eMail
  • Marketing (Marketing Cloud)
  • Hootsuite
  • CrowdRiff

Common Tagging Framework

When we collaborate under a common digital marketing tagging framework, we share in the collective success of data insights and converting visitors to BC, creating advocates via remarkable experiences in-destination.

That’s why we’re asking all tourism businesses and DMOs to participate in our common tagging framework.

What is tagging?

A tag (also called a pixel, floodlight tag, or beacon) is a piece of code that collects anonymous data from a website. Destination BC uses website tagging via Google’s DoubleClick Floodlight Tag and DMP tags. Both of these snippets of code fire when the webpage they are placed within loads.

Why tagging?

Tags are needed for any digital campaign to track metrics beyond impressions and click-through rates. Tags allow us to track how many visitors Destination BC is referring to a partner website (called a referral), whether through a Destination BC-led campaign or a sector-led campaign funded by us.

Beginning in 2018, we are asking suitable tourism businesses to add these tags to their website if they have not already done so. We will also be asking non-traditional tourism partners to add our tags.

Creating one data and digital marketing ecosystem will generate a unified view of the consumer and is best way to know how effective our joint marketing campaigns are. Audience pools created through the tagging process allow for the generation of insights and targeted remarketing efforts through a customer journey.

For those participating, we will continue to share performance measures, learnings, and insights on a regular basis.

Join and access the same technologies

Contact [email protected] to determine if common tagging makes sense for your business.

Or, to learn about how to access and use the same shared technologies, including how to participate, please email [email protected].

Subscribe to Directions, Destination BC’s e-newsletter, for the latest news and program updates.

Receive updates, research and news you can use.

Destination BC

  • Work With Us
  • Contact Us
  • News & Events
  • Corporate Documents
  • Site Map
  • Legal Terms & Privacy Policy

Official Websites

Spirit Bear

HelloBC.com

Be inspired to start planning your BC Vacation.

B.C. and Guangdong work together to open doors for businesses, create good jobs in B.C.

Travel Media

Information for journalists, editors and broadcasters.

red truck in a vineyard

Tourism Business Portal

Online, self-service business listings system for tourism industry.


Follow Us:

Twitter Youtube Linkedin

Subscribe to our newsletter

Subscribe
Destination British Columbia logo
© 2023 - Destination BC Corp. – All rights reserved. "Super, Natural British Columbia®", "Super, Natural", "Hello BC" and "Visitor
Centre" and all associated logos/trade-marks are trade-marks or Official Marks of Destination BC Corp.