Destination BC has updated its Winter Travel Guide to address road closure updates, entry requirements, and safe winter travel in BC this season.Learn More
On Wednesday, Jan. 19, 2022, the Coquihalla Highway (Highway 5) will reopen to regular vehicle traffic between Hope and Merritt.Learn More
Supports for businesses impacted by disasters are available from the federal and provincial governments, community organizations and the private sector.Learn More
Destination BC’s latest guide includes key messaging, important information, resources and FAQs for BC’s tourism industry.Learn More
Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.
Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.
We work collaboratively with industry, regional, community, and Indigenous partners.
In March 2020, Destination BC launched its new corporate strategy, which cascades from the Provincial Strategic Framework for Tourism and is designed to deliver strong, sustainable growth. It defines a new path for how we work together in our industry, and how we can compete better, in one of the most competitive industries in the world. Read the strategy here.
Open 24/7, access free resources and tools, featuring articles, guides, templates, and videos.Learn Something New Today
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