With transformation and change upon us, it’s time for us to collectively recalibrate our goals and consider how we can continue to work better, together. Our new 2023-2026 corporate strategy provides clarity about the choices we will make over the next three years, and beyond.Learn More
To help reach new audiences and continue to expand the global travel community for BC, Destination BC has launched a new @hellobc channel on TikTok.Learn More
We are thrilled to announce that Erica Hummel is joining our Destination Management division on January 23, 2023 as our new Director, Destination Development and Stewardship! Erica built her career in tourism working for destination management organizations in Ontario, British Columbia and Alberta.Learn More
Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.
Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.
We work collaboratively with industry, regional, community, and Indigenous partners.
In March 2020, Destination BC launched its new corporate strategy, which cascades from the Provincial Strategic Framework for Tourism and is designed to deliver strong, sustainable growth. It defines a new path for how we work together in our industry, and how we can compete better, in one of the most competitive industries in the world. Read the strategy here.
Open 24/7, access free resources and tools, featuring articles, guides, templates, and videos.Learn Something New Today
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