Vancouver, Coast & Mountains

VCM Industry Forums

Held annually, these two forums provide an opportunity for VCM partners and Destination BC to network, share and learn. The Community Forum is a full day event held in late spring, specifically for community tourism organizations, and allows Destination BC to provide an update on many of its programs areas, activities and opportunities for VCM tourism partners. Community partners are also given the opportunity to share their priorities and activities for the upcoming year. The Industry Forum is held in early December, when Destination BC shares marketing and development destination work that is taking place in the region, accompanied by updates from key industry partners and special guest speakers.

Building Back Better

2020 and 2021 have been challenging years for our industry, especially in the Vancouver, Coast & Mountains (VCM) tourism region, as we rely heavily on international visitation. The VCM team, along with many partners, have been working hard to build back better. Together, tremendous accomplishments have been made over the past 16 months, some of which are highlighted in the graphic. All of these combined efforts are assisting us better to collectively move towards recovery. Learn more about Destination Development in Vancouver, Coast & Mountains.

Sunshine Coast | Andrew Strain

Vancouver, Coast and Mountains: Travel Media Relations and Travel Trade

Destination BC’s VCM Travel Media Relations and Travel Trade Representative is part of an integrated team that plans and executes tactical strategies for effective media coverage.

Our VCM representative is always looking for fresh story ideas and products to share with journalists, tour operators, and at trade shows. Our VCM representative not only plans and executes tactical strategies for North America and key international markets, but also identifies market trends and opportunities for VCM partners.

By attending trade shows, our VCM representative develops relationships with tour operators and wholesale operators to introduce a variety of tourism product into their tour packages, to encourage visitation to the region.

Vancouver | Grant Harder

Stay Connected

Stay informed by signing up for Destination BC’s industry newsletters. The Vancouver, Coast & Mountains Regional Newsletter provides program updates, engagement, opportunities and industry information for VCM-based tourism operators and marketing organisation.

For more information about programs and services for the VCM region, contact:

Jody Young
Manager, Vancouver, Coast & Mountains and Industry Programs
Email: [email protected]
Phone: 604-953-6731

Laura Plant
Business Advisor – Vancouver, Coast & Mountains
Email: [email protected]
Phone: 778-788-3499

Heather McGillivray
Travel Media Relations & Travel Trade – Vancouver, Coast & Mountains
Email: [email protected]
Phone: 250-888-5687