The ten-year Destination Development strategies for this region were formed through a collaborative process. This region includes four primary planning areas: the Fraser Valley, Metro Vancouver, the Sea-to-Sky Corridor, and Sunshine Coast. Each of these primary planning areas has active Destination Management Councils. Cross-regional planning areas that include VCM are the Highway 3 Corridor and the Gold Rush Trail.
As a result of these Destination Development strategies, the need to improve sustainability practices in the region became evident. The Vancouver, Coast & Mountains Sustainability Council was created to bring together a group of partners to advance this important work.
The Vancouver, Coast & Mountains region is a key gateway to BC since it is on the US-Canada border and has major infrastructure including the Vancouver International Airport, Abbotsford International Airport, Port of Vancouver, BC Ferries, Translink, BC Place Stadium and the Vancouver Convention Centre, helicopter and float plane terminals.
The key activities driving visitation to this region are an abundance of attractions, culinary experiences, outdoor adventure experiences, festivals, events, and conferences.
There are six planning areas in the Vancouver, Coast & Mountains region, four of which are fully contained within the region (Metro Vancouver, Fraser Valley, Sea-to-Sky Corridor and Sunshine Coast) and two that span across multiple regions (Highway 3 Corridor and the Gold Rush Trail).
The Vancouver, Coast & Mountains Regional Destination Development Strategy plays an important role in integrating the six planning area strategies within the tourism region into one overarching regional strategy.
The area has concluded their Destination Development Strategy and have moved on to implementation. A few of the key themes of this strategy focus on sustainability, destination capacity, and Indigenous tourism experience development.
The area has concluded their Destination Development Strategy and are working on implementation. A few of the key themes of this strategy focus on outdoor recreation and the visitor-based evolution of the Experience the Fraser program.
The area has concluded their Destination Development Strategy and have moved on to implementation. A few of the key themes of this strategy focus on destination education, new product development and improved traveller experiences along the corridor.
The area has concluded their Destination Development Strategy and have moved on to implementation. A few of the key themes of this strategy focus on a collaborative visitor services plan and transportation improvements to, and within, the Sunshine Coast.
The key themes of this strategy focus on building and managing growth with sustainability in mind and creating a memorable road trip experience.
The area has concluded their Destination Development Strategy and are working on implementation. A few key themes of this strategy focus on infrastructure upgrades and expansion of human resource capital.
A Destination Management and Development Implementation Guide for communities has been created as a companion piece to the overarching regional strategy. It explores the areas of overlap between tourism destination management and development with local government roles and responsibilities.
To find out more about the destination development program or to determine the best way for you to participate, contact Vancouver, Coast & Mountains at [email protected].
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