The Destination BC Open Pool Co-operative Marketing Partnerships Program (the Co-op Program) is an application-based program that provides co-operative, consumer-focused marketing and promotion support to Community Consortiums, Sector Organizations, or approved Individual or Paired Communities in British Columbia.
The Co-op Program supports the provincial tourism strategy to sustainably grow the visitor economy through innovative marketing and to increase tourism revenues which provide social and economic benefits for residents of British Columbia.
Destination BC recognizes the continued, evolving circumstances the tourism industry is facing due to COVID-19. All of industry, including our Community and Sector partners in the Co-op program, are currently experiencing uncertainty and the need for recovery.
Destination BC will continue to provide support through the Co-op Program to ensure the strategic partnerships and collaborative efforts that have been built over the last 6 years continue. After careful consideration, Destination BC has determined the best course of action to support our industry is to once again run a modified program intake process for 2022/23. This modified intake will provide certainty to our partners currently in the program, while at the same time, allow for new projects to apply for funding.
The modified Co-op Program for 2022/23 will run as follows:
The Co-op Program is designed around two funding pools:
a. Open Pool
An Open Pool of funds is available to all qualified applicant groups on a competitive basis.
b. Reserved Pool
A Reserved Pool of funds specifically earmarked for strategic marketing priorities that are fundamental to the provincial destination brand. This pool is available to a limited number of eligible recipients. Reserved Pool guidelines are provided directly to eligible recipients.
New sectors or community consortiums (of three or more communities) may apply for up to $25,000. Individual communities that meet requirements may apply for up to $7,500. Paired communities that meet requirements may apply for up to $15,000. Individual and Paired community applications require pre-approval.
View questions commonly asked about our Co-op Marketing Partnerships Program here.
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