The Destination BC (DBC) Co-operative Marketing Partnership Program (Co-op Program) is an application-based program that provides co-operative, consumer-focused marketing and promotional support to Community Consortiums, Sector Organizations and/or pre-approved individual and Paired Communities in British Columbia.
The program has always been designed to facilitate collaboration: the Co-op Program encourages partnerships between sectors and communities to achieve common marketing goals and leverage funding to maximize marketing efforts.
*Note: applications to the program’s 2024/25 funding cycle have now closed.
The Co-op Program enables Community Consortiums and Provincial Tourism Product/ Experience Sector Organizations that share common marketing goals to access private and public funds and achieve greater marketing impact and revenue.
The Co-op Program was developed in 2015 based on recommendations from a cross-section of stakeholders and Destination BC’s Tourism Marketing Committee — an industry-based advisory committee with representatives from all regions across BC. Input for the program was also provided by participants from over 20 community consultation sessions across the province.
Over the past 8 years, Destination BC’s Co-op program has experienced continuous growth and evolution, nurtured our strategic partnerships and fostered collaborative efforts in the tourism industry.
All applicants (new and returning) must submit an application. Completed applications were due on Sunday, November 26 at 11:59 pm PST. Late applications will not be accepted. Applicants will be notified of funding decisions by mid-February 2024
The Co-op Program is designed around two funding pools:
OPEN POOL PROGRAM HIGHLIGHTS:
Eligible applicants to the program include:
Sectors or community consortiums (made up of three or more communities) may apply for between $20,000 and $250,000 per year (see Program Guidelines for more information). Individual communities that meet requirements may apply for up to $7,500. Paired communities that meet requirements may apply for up to $15,000. Individual and Paired community applications require pre-approval.
View questions commonly asked about our Co-op Marketing Partnerships Program here.
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