Destination British Columbia (Destination BC) is a Provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing. Destination BC’s programs help to improve the visitor experience, support businesses and communities across the province, and strengthen BC’s worldwide reputation as a destination of choice.
Our corporate strategy outlines how we will help BC reach its full potential as a tourism destination, and market the Super, Natural British Columbia® brand to the world.
We are accountable and transparent
We are accountable to the taxpayers of British Columbia through the Minister of Tourism, Arts, Culture and Sport. We follow the policies and directives of the Provincial Government’s Taxpayer Accountability Principles.
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