Digital Assets and Other Tools

Access our Collection of Digital Assets

Destination BC’s digital assets, including photography, video, and stories, are available to the tourism industry and travel media for the purposes of promoting travel to and within British Columbia.

To explore these assets, simply go to Destination BC’s BC Content Hub and click on “Register Now” to create your account.

Note: These assets may be used by the tourism industry for the purpose of promoting travel to or within British Columbia. They may not be used for any merchandising or retailing purposes, placed on any item for resale, or used in any BC travel guidebook, or BC travel information website not produced in partnership with Destination British Columbia.

Industry Tools

Destination BC’s brand program aims to build a unified global brand that is easily recognized by travellers. Building alignment between Super, Natural British Columbia and local destination brands allows us to amplify and strengthen our voice as a province, helping us all to stand out and be more memorable.

Our brand team works directly with tourism industry partners to provide consultation on the use of Super,Natural British Columbia and to build alignment between brands across the province.  To find out more, contact [email protected]

In the meantime, here’s how you can make small changes to align with the Super, Natural British Columbia brand:

• Look for stories and messages that include how nature has influenced your product or experience, and how your visitors can be transformed or renewed by nature.
• Use visuals that reflect the brand pillars of authenticity, emotion, and nature at the core.
• Register for our Digital Asset Management System.
• Incorporate the brand’s nature-based colour palette.
• Add the Super, Natural British Columbia^®logo tile to your website.
• Keep your tone of voice friendly, down to earth, and rich in useful information.
• Access our brand resources to learn how to apply our brand to your marketing efforts.