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Research & Insights

Research & Insights

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Destination BC conducts research on various aspects of the tourism industry.

This research provides industry partners with data and insights which help to enhance the effectiveness of future marketing and development projects. Our research is used by the BC’s tourism industry, various levels of government, media organizations, and educational institutions.

View Research Areas

Resident Research

Market monitoring and reports on COVID-19 impacts on British Columbia’s tourism industry.
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Industry Performance

Various performance indicators for Canada, BC and British Columbia’s six tourism regions.
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Regional Research

Publications and reports that can be attributed to one of British Columbia’s six tourism regions.
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Market Research

Publication and reports relevant to British Columbia’s key target markets.
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Activity Research

Publications and reports relevant to various visitor activities in British Columbia and Canada.
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Research Tools & Methods

Various resources including research methodologies, tools, and how-to guides.
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Tourism Industry Dashboard

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Featured Research Reports

COVID-19 Research Roundup - Week 42 (April 26)

April 2021
Download Report Size: 4 mb

BC’s Residents Public Perceptions COVID-19 Travel and Tourism - Wave 23 Report

April 2021
Download Report Size: 763 kb

Value of Tourism - Snapshot 2019

April 2021
Download Report Size: 231 kb

Market Profile: British Columbia - 2021

March 2021
Download Report Size: 872 kb

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