Messaging Guidance for BC’s Tourism Industry

Destination BC has prepared a Special Edition: Emergency Response to the BC Storm Messaging Guidance document which outlines key messaging, information, and resources for BC’s tourism industry. It includes guidance for Regional and Community/City Destination Marketing Organisations, Sector Associations, and Tourism Businesses. Please refer to the messaging guide for information on how you can support your community, residents, visitors, and each other during this difficult time. Messaging will be updated as the situation evolves.

Proof of vaccination and the BC Vaccine Card: Refer to the Proof of Vaccination Messaging Guidance (updated October 21, 2021) for the latest information, including industry FAQs. This document will be updated as more information becomes available.

Canada welcomes back international travellers: Refer to the Messaging Guidance for Welcoming International Visitors for the latest information, including industry FAQs.

Canada welcomes back US travellers: Refer to the Messaging Guidance for US Visitors which includes key messaging, information on entry requirements, and a comprehensive FAQ.

BC Restart Plan: Refer to the Messaging Guidance for July 1 until further notice related to Step 3 of BC’s four-step Restart Plan. The document includes marketing messaging, responsible travel infographics, and a comprehensive FAQ.

Tourism Restart Step 3 Toolkit

For a quick guide on communications, health and safety, workforce, and marketing in relation to Step 3 of BC’s Restart Plan, BC tourism businesses and partners can also refer to the Tourism Restart Step 3 Toolkit.

go2HR COVID-19 Vaccinations in the Workplace Toolkit

Do employers need to have a vaccine policy in place? Can employers demand proof of vaccination from their employees? How can employers balance health and safety concerns with human rights or privacy ones? What do employers need to consider if they want to implement a vaccine policy?

go2HR’s COVID-19 Vaccinations in the Workplace – Toolkit for Tourism & Hospitality Employers Tool Kit contains practical information, resources and downloadable tools to help tourism and hospitality employers answer and address some of these difficult questions.