EMERGENCY RESOURCES: Find the latest emergency resources, including wildfires, for BC's Tourism Industry.

Early morning hike up Giant's Head Mountain above the town of Summerland and Okanagan Lake

Summerland | Grant Harder

Are you Travel Trade Ready?

Destination BC, with input from industry partners and overseas travel trade, has developed a set of criteria and standards to help BC’s tourism industry remain competitive with other national and international tourism destinations.

Travel Trade & Travel Media

How to work with Receptive Tour Operators

Receptive Tour Operators open your business up to new markets. Mariko Ishikawa of ARA Professional Travel and Support shares inside knowledge and tips for working with RTOs.

The Super, Natural British Columbia® Brand

BC’s Destination Brand Guidelines

Your guide to BC’s destination brand, which covers consumer insights, logo, photography, typography, colours, tone of voice, and the web tile. Learn about how to align your efforts with ours.

Travel Trade & Travel Media

Working with the Travel Trade

This guide will help you to determine if marketing through the travel trade is right for your business, and just as importantly, if it is not right for you.

Destination BC

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Centre" and all associated logos/trade-marks are trade-marks or Official Marks of Destination BC Corp.