Early morning hike up Giant's Head Mountain above the town of Summerland and Okanagan Lake

Summerland | Grant Harder

Are you Travel Trade Ready?

Destination BC, with input from industry partners and overseas travel trade, has developed a set of criteria and standards to help BC’s tourism industry remain competitive with other national and international tourism destinations.

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Last updated: January, 2019

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Travel Trade & Travel Media

How to work with Receptive Tour Operators

Receptive Tour Operators open your business up to new markets. Mariko Ishikawa of ARA Professional Travel and Support shares inside knowledge and tips for working with RTOs.
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Video ~3 mins
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Super, Natural British Columbia Brand

BC’s Destination Brand Guidelines

Your guide to BC’s destination brand, which covers consumer insights, logo, photography, typography, colours, tone of voice, and the web tile. Learn about how to align your efforts with ours.
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Guide ~20 mins
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Travel Trade & Travel Media

Working with the Travel Trade

This guide will help you to determine if marketing through the travel trade is right for your business, and just as importantly, if it is not right for you.
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Guide ~30 mins
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Be inspired to start planning your BC Vacation.
B.C. and Guangdong work together to open doors for businesses, create good jobs in B.C.

Travel Media

Information for journalists, editors and broadcasters.
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Tourism Business Portal

Online, self-service business listings system for tourism industry.

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