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Who We Are
Overview
Provincial Government of BC
Board Of Directors
Executive Leadership
Tourism Marketing Committee
Regional, Community & Industry
Partners
Industry Partners
Community Partners
Indigenous Tourism
Vancouver, Coast & Mountains
Industry Support Areas
Meet the Team
Events
Regional Maps
Stay Connected
Corporate Documents
The Value of Tourism
What We Do
Overview
BC’s Destination Brand
Tools and Image Bank
Marketing
Consumer Marketing
Content Marketing
Social Media Marketing
Influencer Marketing
Travel Trade
Travel Media
Our Markets
Destination Management
Destination Development
Planning Area Look Up Tool
Emergency Preparedness
Industry Development
Visitor Services
BC Tourism Climate Resiliency Initiative
Funding Sources
Co-op Marketing
Municipal & Regional District Tax Program (MRDT)
External Funding Sources
Strategic Approach
Overview
Corporate Strategy
Our 2023-2025 Corporate Strategy
Engagement and Input
Connecting Respectful Growth of Indigenous Tourism to Truth and Reconciliation
Where We Will Focus
How We Will Succeed: Our Strategic Levers
Summary of Key Strategic Shifts
Alignment to Government Strategies
Marketing Strategy
Invest in Iconics Strategy
Strategy Overview
Timelines and Engagement
Destination Development
Place Branding
Rainforest to Rockies
The Great Wilderness
Frequently Asked Questions
Diversity, Equity, Inclusion, and Accessibility
Learning Centre
Overview
Experience Development
Digital Marketing
Social Media Marketing
Travel Trade & Travel Media
Applying Insights
BC's Destination Brand Resources
Accessible Tourism
Safety & Emergency Preparedness
Research & Insights
Overview
Industry Performance
Regional Research
Market Research
Activity Research
Resident Research
Research Tools & Methods
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Digital Foundations
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Digital Media and Advertising
IN THIS MODULE
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How Paid Advertising Can Drive Customer Action
Boosting your digital marketing with paid ads can be an excellent way to get your business noticed by new audiences and to reach them at key planning and booking phases along the Travel Path to Purchase.
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Module 3 – Understanding Paid Media Tactics on Google and Youtube
This article will explore the various paid tactics available to help you expand your reach, build engagement and exposure for your business, and generate leads.
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Module 3 – Understanding Paid Media Tactics on Social Media
This article will explore the various types of paid media tactics available on each social media platform to help you expand your reach, build engagement, and generate leads.
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Module 3 – Understanding Paid Media Tactics on Google and Youtube
This article will explore the various paid tactics available to help you expand your reach, build engagement and exposure for your business, and generate leads.
Article
Read Article
Module 3 – Understanding Paid Media Tactics on Social Media
This article will explore the various types of paid media tactics available on each social media platform to help you expand your reach, build engagement, and generate leads.
Article
Read Article
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