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  • Creating Content that Drives Action Along the Travel Path to Purchase

Creating Content that Drives Action Along the Travel Path to Purchase

In a marketplace where competition for customer share is fierce, producing top-notch content in the hopes that it will be seen isn’t enough. Businesses that want to access their customer base at key planning and booking phases must ensure that their content surfaces strategically along the Travel Path to Purchase, or Customer Journey.

Guide icon About This Guide Reading time: ~20 mins Learning Type: Guide Download PDF

Last updated: June, 2021

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