Destination BC 2023/24 Open Pool Co-op Marketing Program Guidelines and Applications Go Live

We are excited to announce that the Open Pool Co-op Marketing Program guidelines and application form for the 2023/24 fiscal have been published and are available to view on the Co-op webpage.

Highlights from the 2023/24 Guidelines include:

• All applicants (new and returning) must submit an application. Completed applications are due November 30, 2022 by 4:30pm PST.  Early submissions are strongly encouraged. Late applications will not be accepted.  Draft applications may be sent to [email protected] for brief feedback and guidance.
• The matching funding requirement has returned to the program; applications must propose how matching funds will provided by applicant(s) if funding is provided by Destination BC.  If providing matching funding poses a significant concern, please contact us at [email protected] to discuss.
• Funding requests must be for a minimum of $20,000, to a maximum of $250,000, per year.  (Pre-approved paired community and single community applications are eligible to apply for a lower amount, see the Program Guidelines for details.)
• Applications will be collectively reviewed and evaluated based on merit.  Detailed evaluation criteria will be listed in the Program Guidelines.
• Expanded eligible activities including inclusive marketing, expanded digital audits, vertical stories for participation in Destination BC’s BC Story Network, and more.

Applicants are encouraged to carefully review the Program Guidelines and refer to them throughout the application process.

For any questions, the co-op team can be reached at [email protected].