Following the successful launch of the You, Elevated ski marketing campaign in Australia earlier this year, Destination BC has expanded the campaign into the UK – a key market for ski travel to BC.
Running now through October 15, You, Elevated continues to tap into the raw emotion and powerful moments that skiing delivers, while featuring the expansive mountains, unique ski culture, and epic, transformative moments that UK skiers seek, and that BC delivers.
With paid and owned tactics running in London, the South East, and the West Midlands, You, Elevated in the UK will showcase pillars of the BC ski experience that set us apart from the competition, while speaking to key ski travel motivators for the UK market. UK travellers look to experience the awe of nature; have a transformative, once-in-a-lifetime experience; connect with friends & family in vibrant ski towns; and immerse themselves in mountain culture through activities like hot tubbing, enjoying outdoor après with signature Canadian dishes like poutine, caesars, and craft beer; and, relaxing in front of the fire.
Campaign Tactic Overview:
Additional Ski Tactics in the UK:
Ad example from the You, Elevated campaign in the UK:
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