Destination BC presented to 61 UK journalists at a Destination Canada virtual media event, where updates were shared from each Canadian province. Destination BC shared environmental tourism suggestions, like Harbour Air’s eShuttle and climate pledge, Knight Inlet Lodge’s salmon conservation program, and University of Victoria postdoctoral fellow Melanie Clapham’s grizzly bear facial recognition project.
The Destination Canada event, held February 4, showcased their new Canada Nice campaign. Added interactive entertainment was provided by a Canadian perfumier, a Canadian-themed terrarium creation and even a performance by British comedian James Mullinger, who now lives in Eastern Canada. The presentation and video were well received by the audience.
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