We have launched our Fall Recovery campaign on TV, radio, print, and across digital channels! Targeted towards a BC audience, the campaign shows that there’s so much fall has to offer and encourages residents to rediscover unique fall scenery and activities with an immediate call to action to book trips now. Complete with inspirational fall videos, travellers are directed to an updated fall landing page – hellobc.com/fall – to find trip ideas, itineraries, deals, and more. The campaign builds on the six experience collections introduced in the summer and highlights bookable fall experiences, as well as city and urban stays.
The campaign will run from September 8 – November 10, 2020, through paid, earned, and owned activities across both traditional and digital channels:
Over the next few weeks, the campaign will continue to roll out sponsored print advertorials, digital editorials, multicultural print and radio ads, and additional TV spots. Tune in to your favourite broadcast channels and AM and FM radio stations for our campaign ads!
Visit hellobc.com/fall for more information.
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