On May 4, 2021 the Province announced investment into 11 destination development and management projects that will are underway in the Vancouver, Coast & Mountains (VCM) tourism region. The Targeted Regional Tourism Development Initiative (TRTDI) is one of three investment programs for tourism as part of StrongerBC: BC’s Economic Recovery Plan, and seeks to create employment opportunities, attract new tourism related businesses, disperse visitors and residents throughout the region and increase economic diversification within communities.
The TRTDI projects underway in the VCM region include developing public outdoor instalments in the Metro Vancouver area to animate gathering spaces, investing in the Experience the Fraser project, and developing an agritourism journey through Pemberton, Lillooet and the Bridge River Valley. The Province has provided $2.1 million towards these projects, and others, in the region.
Destination BC, representing VCM, in partnership with community destination management organizations, local and regional governments, provincial ministries, First Nations, non-profits, and other partners have worked together to identify initiatives that will enhance the region’s tourism amenities and experiences. This week’s project highlight is:
Indigenous Cultural Kiosks
The Indigenous Cultural Journey Kiosks initiative will extend the journey kiosks and rest areas that were built for the 2010 Vancouver Olympics. Up to four new kiosk locations will be selected including 2 North of Whistler and 2 in the Fraser Valley. These kiosks will be located at accessible pullouts along the route where you can stop and learn about the diverse culture of the Indigenous Nations in that area. The kiosks are a way to connect people and communities along the route by highlighting key landmarks to stop at. This initiative was identified in both the Fraser Valley and Sea to Sky Destination Development Strategies as a priority. Indigenous Tourism British Columbia will lead the project with support from the Vancouver, Coast & Mountains team.
In total, British Columbia’s six tourism regions have received $13.6 million for 53 tourism projects. The approved projects must be completed by March 2023. View the master list of all TRTDI projects underway throughout the province.
Past week project highlights:
The Vancouver, Coast & Mountains Destination Education Initiative will develop and deliver communication initiatives aimed at ensuring visitors and residents alike understand the shared values of the communities in BC. This initiative builds on the Destination Education work already being done in the Sea-to-Sky corridor which is focused on educating residents and visitors on how to travel and recreate responsibly. You can find this work on creating responsible user management processes through targeted communications, marketing, research, and signage outlined in the Vancouver, Coast & Mountains Destination Development Strategy. The objective outlined here reads: Improve visitor education and communication related to instilling a sense of pride of place for residents and help educate visitors on respectful behaviour and responsibility in natural environments. This education piece feeds directly into Destination Stewardship, which we encourage you to read more about in the VCM Strategy.
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